/* Feuille partagée des landings/pages SEO affréteur (cluster A/B/C).
   Identité Cotafret (bordereau / asphalte / signal). Partagée = cachée entre
   pages → CWV meilleurs sur tout le cluster. */
@font-face{font-family:'Barlow';font-weight:400;font-display:swap;src:url(/fonts/barlow-400-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'Barlow';font-weight:500;font-display:swap;src:url(/fonts/barlow-500-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'Barlow';font-weight:600;font-display:swap;src:url(/fonts/barlow-600-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'Barlow Condensed';font-weight:600;font-display:swap;src:url(/fonts/barlow-condensed-600-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'Barlow Condensed';font-weight:700;font-display:swap;src:url(/fonts/barlow-condensed-700-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'IBM Plex Mono';font-weight:500;font-display:swap;src:url(/fonts/ibm-plex-mono-500-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
:root{
  --manifest:#f2eee4;--sheet:#fbf9f3;--ink:#14161b;--ink-soft:#555a63;--ink-faint:#94928c;
  --line:#e2ddcf;--line-strong:#c7c0ac;--asphalt:#14161b;--petrol:#0e3b38;
  --signal:#f0a017;--signal-deep:#d6850a;--signal-soft:#fcecc6;--ok:#2f7d3b;--alert:#7a1f1f;
  --display:"Barlow Condensed",system-ui,sans-serif;--body:"Barlow",system-ui,sans-serif;--mono:"IBM Plex Mono",ui-monospace,monospace;
  --shadow:6px 6px 0 0 rgb(20 22 27 / .13);--shadow-sm:4px 4px 0 0 rgb(20 22 27 / .12);
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--manifest);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;
  background-image:linear-gradient(rgb(20 22 27 / .025) 1px,transparent 1px),linear-gradient(90deg,rgb(20 22 27 / .025) 1px,transparent 1px);background-size:26px 26px;overflow-x:hidden}
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}
.mono{font-family:var(--mono);font-variant-numeric:tabular-nums}
a{color:inherit}
.kicker{font-family:var(--mono);font-weight:600;text-transform:uppercase;letter-spacing:.22em;font-size:12px;color:var(--signal-deep);display:inline-flex;align-items:center;gap:9px}
.kicker::before{content:"";width:22px;height:2px;background:var(--signal);display:inline-block}

header{border-bottom:2px solid var(--ink);background:color-mix(in srgb,var(--manifest) 86%,transparent);backdrop-filter:blur(8px);position:sticky;top:0;z-index:30}
.nav{display:flex;align-items:center;justify-content:space-between;padding:13px 0}
.logo{display:inline-flex;align-items:center;text-decoration:none}
.logo b,.logo i{font-family:var(--display);font-weight:700;font-style:normal;text-transform:uppercase;letter-spacing:.06em;font-size:22px;padding:2px 9px;line-height:1.05}
.logo b{background:var(--ink);color:var(--sheet)}
.logo i{border:2px solid var(--ink);color:var(--ink);margin-left:-2px}
.nav-links{display:flex;gap:26px;align-items:center}
.nav-links a{color:var(--ink-soft);text-decoration:none;font-weight:500;font-size:15px}
.nav-links a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;text-decoration:none;padding:12px 22px;font-size:16px;cursor:pointer;border:2px solid var(--ink);transition:transform .12s,box-shadow .12s}
.btn-primary{background:var(--signal);color:var(--ink);box-shadow:var(--shadow-sm)}
.btn-primary:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 0 rgb(20 22 27 / .18)}
@media(max-width:860px){.nav-links a:not(.btn){display:none}}

.crumb{font-family:var(--mono);font-size:12.5px;color:var(--ink-faint);letter-spacing:.04em;padding:22px 0 0}
.crumb a{color:var(--ink-soft);text-decoration:none}
.crumb a:hover{color:var(--ink)}

/* hero (landing pilier) */
.hero{padding:40px 0 60px}
.hero h1{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(34px,6vw,60px);line-height:.96;letter-spacing:.004em;margin:18px 0 20px;max-width:14ch}
.hero h1 .accent{color:var(--signal-deep)}
.hero .lede{font-size:20px;color:var(--ink-soft);max-width:620px;margin-bottom:28px}
.hero .lede b{color:var(--ink);font-weight:600}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.trust{margin-top:16px;font-family:var(--mono);font-size:13px;color:var(--ink-faint)}

.ba{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;margin:36px 0 0;border:2px solid var(--ink);box-shadow:var(--shadow)}
.ba-col{padding:18px 20px;background:var(--sheet)}
.ba-col.after{background:var(--asphalt);color:var(--sheet)}
.ba-arrow{display:flex;align-items:center;justify-content:center;background:var(--signal);font-family:var(--display);font-weight:700;font-size:22px;padding:0 14px;border-left:2px solid var(--ink);border-right:2px solid var(--ink)}
.ba-tag{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.14em;color:var(--ink-faint)}
.ba-col.after .ba-tag{color:#8d9290}
.ba-raw{font-family:var(--mono);font-size:13px;line-height:1.7;color:var(--ink-soft);margin-top:8px;white-space:pre-line}
.ba-col.after .ba-price{font-family:var(--display);font-weight:700;font-size:30px;color:var(--signal);margin:8px 0 6px}
.ba-col.after .ba-line{font-family:var(--mono);font-size:12.5px;color:#cfd3cd;display:flex;justify-content:space-between;padding:3px 0}
@media(max-width:720px){.ba{grid-template-columns:1fr}.ba-arrow{padding:8px;border:0;border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}}

/* sections */
section{padding:54px 0;border-top:2px solid var(--line-strong)}
h2{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(26px,3.4vw,36px);letter-spacing:.01em;line-height:1.05;margin:8px 0 6px;max-width:20ch}
.sec-lede{font-size:18px;color:var(--ink-soft);max-width:680px;margin:10px 0 26px}
p{margin:12px 0}
strong{font-weight:600}

.pain{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pain-card{background:var(--sheet);border:2px solid var(--ink);padding:20px;box-shadow:var(--shadow-sm)}
.pain-card .n{font-family:var(--mono);font-size:12px;color:var(--alert);letter-spacing:.1em;text-transform:uppercase}
.pain-card p{margin:8px 0 0;font-size:16px}

.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:2px solid var(--ink);box-shadow:var(--shadow)}
.step{padding:24px 22px;border-right:2px solid var(--line-strong);background:var(--sheet)}
.step:last-child{border-right:0}
.step .num{font-family:var(--display);font-weight:700;font-size:34px;color:var(--signal-deep);line-height:1}
.step h3{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:19px;letter-spacing:.02em;margin:8px 0 6px}
.step p{font-size:15.5px;color:var(--ink-soft);margin:0}
.step b{color:var(--ink)}
@media(max-width:780px){.pain,.steps{grid-template-columns:1fr}.step{border-right:0;border-bottom:2px solid var(--line-strong)}.step:last-child{border-bottom:0}}

.gains{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.gain{background:var(--asphalt);color:var(--sheet);border:2px solid var(--ink);padding:22px}
.gain .big{font-family:var(--display);font-weight:700;font-size:38px;color:var(--signal);line-height:1}
.gain p{color:#cfd3cd;font-size:15px;margin:8px 0 0}
@media(max-width:780px){.gains{grid-template-columns:1fr}}

/* article (pages secondaires cluster B/C) */
.article{max-width:760px;padding:8px 0 16px}
.article h1{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(30px,5vw,48px);line-height:1.02;letter-spacing:.004em;margin:8px 0 0;max-width:18ch}
.article .lede{font-size:20px;color:var(--ink-soft);margin:18px 0 8px}
.article h2{border-top:2px solid var(--line-strong);padding-top:22px;margin-top:36px;font-size:clamp(23px,3vw,30px)}
.article h3{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:19px;letter-spacing:.02em;margin:22px 0 4px}
.article p{color:#2b2e35}
.article ul{color:#2b2e35;margin:12px 0;padding-left:22px}
.article li{margin:7px 0}
.article strong{color:var(--ink);font-weight:600}
.pull{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:clamp(20px,2.6vw,26px);line-height:1.12;color:var(--ink);border-left:4px solid var(--signal);padding:4px 0 4px 18px;margin:24px 0}

/* objections / faq */
details{background:var(--sheet);border:1.5px solid var(--ink);margin:10px 0}
summary{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:17px;letter-spacing:.02em;padding:13px 16px;cursor:pointer}
details p{padding:0 16px 14px;margin:0;color:#2b2e35}

.cta-final{background:var(--asphalt);color:var(--sheet);border:2px solid var(--ink);padding:34px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-top:36px}
.cta-final h2{color:#fff;border:0;padding:0;margin:0 0 6px}
.cta-final p{color:#b7bcb6;margin:0;max-width:480px}
.related{padding:40px 0;border-top:2px solid var(--line-strong)}
.related a{display:inline-block;font-family:var(--mono);font-size:14px;text-decoration:none;color:var(--ink);border:1.5px solid var(--ink);background:var(--sheet);padding:7px 13px;margin:0 8px 8px 0}
.related a:hover{background:var(--signal-soft)}
footer{border-top:2px solid var(--ink);padding:24px 0;font-family:var(--mono);font-size:13px;color:var(--ink-faint)}
footer .wrap{display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap}
footer a{color:var(--ink-soft);text-decoration:none}
.foot-links a{margin-left:16px}
